Once an empty building, Fice Gallery and Boutique—located at 160 E. 200 South—brings street style to Salt Lake City and gives local artists the exposure that can bring their work to the next level.
“There are so many talented artists out here, and a lot of people wouldn’t get their stuff seen because it’s so hard to get a gallery,” said Jersey Joe, Fice employee. “In some galleries, they may only get one piece in. This way, they are able to show all the different facts of what they can do.”
Fice is one of the only stores in the area that has a special type of sneaker deal with Nike. Fice brings in its merchandise from California and New York, and because most of the pieces the store supplies has only one or two in each size, customers have the chance to own something no one else in the area will have.
“When tourists come in, they are ecstatic,” Joe said. “In bigger cities, there are lines down the street and things sell out in 10 minutes. Instead of paying a resale price, they can get it at retail price.”
The employees said the store carries clothing for a particular style that may be unusual in Salt Lake City.
“People are getting more of that personal expression,” Joe said. “The stuff we have is like early 90s stuff, just revamped with different colors. Some people are afraid to try these new styles— afraid to be pioneers—but people [in Salt Lake City] are definitely being more open-minded to it.”
Fice first opened its doors in 2008, when owner Corey Bullough was inspired by a sneaker shop while visiting New York.
Some Westminster students have embraced the unique styles Fice has to offer.
“I started out just collecting Jordans,” said Zerrion Payton, junior communication major. “After that, I just started to buy more sneakers because I thought they were so cool, and I love all the different colors you can buy them in.”
Every third Friday of the month, Fice features a new local artist at its store by showcasing the designer’s work.
“There is a gallery stroll throughout downtown with a couple galleries across the street and a few on the 300 block,” Joe said.
For artists hoping to feature their work in Fice’s gallery, the wait is about six months. This allows artists time to prepare for the space they have to fill.
The name “Fice” typically means belligerent mongrel dog, but the store’s employees have their own take on why the store got its name.
‘I’ll tell people the belligerent dog definition, but I think of sacrifice because I feel that Corey [the owner] made a huge sacrifice to open this store,” said Jason Jung, Fice employee.
For Joe, Fice employee, the name means something altogether different.
“[Fice means] being that pioneer and seeing what else is going on in the world and bringing it here,” she said.
For more street style and information about what the store has to offer, Fice can be found on Instagram: @fice_gallery.