Author: Tamara Stevenson
Letter to the Editor: a clarification on unconscious bias
Dear Editor, Can a sign make a difference? Maybe. It likely depends on the effectiveness of the “visual” appeal (readability), the “curb” appeal (location/placement), and the “idea” appeal (message). The general purpose of signage is to direct our behavior, such as to attend an event or to respond to an idea. This is exactly what MAT graduate student Elizabeth Emery did in a productive way by writ...